SHN HER FA Brand Identity,新合發

 

新合發

想把吃到盤底朝天的滋味分享給朋友們的心情,是這品牌創始的原點。「新合發」一個電子商務平台,極鮮管理產地到餐桌渠道,專售新鮮冷凍鯖魚;品牌命名建議取源自家的漁船船號「新合發」,「合發」是40多年的家族精神,三代堅持沒敢忘記,影像實際取材自船身上的歷史圖案,再加以視覺處理,古拙質樸的書法風格Logo標誌,傳遞新鮮的品牌與食材記憶,同時期許經營者莫忘家族歷史與堅持的原始初衷。

SHN HER FA Brand Identity

E-commerce platform for fresh frozen mackerel , The Family has been doing mackerel fishing for 3 generations. The Name is taken directly from the fishing boats they owns and operates for over 40 years. The Chinese logo type is actually photographed from the one of their outside of the boats. The Calligraphy style Logo bears the history and the legacy of the family and the brand.